How Can Games Be Used to Promote Literary Brands?
By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus […]
View ArticleDoes Gamification Turn Readers Into Winners and Losers?
Gamification asks readers to solve problems, find clues, and achieve goals, but what happens to the reader who fails at these tasks?
View ArticleReady Reader One: Why Gamification is Key to Publishing’s Future
Gabe Zicherman explains that most people don't buy books for a love of reading, but to be transported to another reality -- something gamification can deliver.
View ArticleStoryDrive Conference and SPARKS Push “Storytelling” to the Max
Edward Nawotka looks at the cross-polination that comes from the StoryDrive and SPARKS conferences at The Frankfurt Book Fair with film, gaming, and books.
View ArticleOdyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous
Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page -- all in the hope of connecting with readers.
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